Small Business Marketing | Small Business Tips

July 15, 2010

What you Need to Know About ? Small Business Marketing on Line

Filed under: Small Business Tips — Tags: About, Best Of Intentions, Business, Business Idea, Business Newsletter, Business Plan, Confidence, E Mail Address, Free Newsletter, Know, Line, Mail Marketing, Marketing, Marketing Newsletter, Marketing On Line, Need, People, Priceless, Product Launch, Prospects, Small, Small Business Marketing, Success, Tools, Weekly Newsletter, Wonderful Way, Zero Income — admin @ 10:54 am

I’m going to share with you a few important tips to Small Business Marketing on line and making it a success. You have your business idea and you have a business plan, now you want to know the best way to marketing an on line.

If you follow these beginning tools, you will have built a foundation in which you can triple the income you are now making. If you’re in the category of zero income then these tools can start producing income for you soon after you implement them.

Build a list of targeted prospects

You want to start to build a list of targeted people that are interested in your business. All you need is their e-mail address and first name. Growing this list is priceless. Once you have this list you have gathered interested people who have an attraction in your online business.

Here are a few ways to gain this information.

1.Offer a free newsletter

2.Offer a survey that takes their name and e-mail address

3.An opt-in box when they arrive on your site that gives them access to something free if they register their e-mail.

Small Business Marketing on Line … with a Newsletter

Offering a newsletter can be a wonderful way to gather prospects and keep in touch with them on a regular basis. People may go to your web site once like it, not have time to really go through it and have the best of intentions to return and they most likely forget.

With a monthly or weekly newsletter you can remind your visitors of your web site along with letting them know what is new this month. If you have a new product to launch you can include links back to your web site where your products are.

My recommendation is to offer something of value in each newsletter so people will open it and share it with their friends as well. This will also help you to build confidence with your new prospects. They will see what you have to offer by giving them a sample every month or week of your knowledge and information about your topic of expertise.

Make sure your newsletter is offered on your homepage as well as your secondary pages. Give away a free e-book if they sign up. It will pay off in the end to have a large targeted list of customers that you continue to market to on a regular basis.

Small Business Marketing on Line… The Survey Says…

They are many types of surveys that you can generate that will help you gather significant information about your prospects, this way you know what they like and what their needs are. Questions your survey can ask; what is your biggest problem? What would you like more of? What would you like less of? Gather as much information as you can so you know what to market and how. This way you know what to deliver because they told you what they need.

This is a valuable tool that you will want to put to use. It takes all the guess work out of what your prospects want to see from you.

Small Business Marketing on line … with Free Take-A ways

Offering something of value for free to collect a targeted prospects e-mail will be one of the best things you ever did. If you give away some wonderful information you put together in a e-book and include it as a down load when they sign up for your newsletter, you have only taken the time to write the e-book after that your work is done and you have gathered many valuable contacts you may not have had otherwise.

If E-books aren’t your thing then give away a free MP3. You can have an informational MP3 that may offer tips ideas or teach something along the lines of the theme of your web site.

If you offer a service you can give a free day or an extra day or so for signing up for your newsletter. You can offer a 20% discount for signing up. This way you get a new client and their e-mail address.

For more information on small business marketing sign up for my FREE newsletter! I give free tips and information like these that you will love! ?

What we think about expands

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July 9, 2010

Small Business Marketing Tips to Add $5,000-$20,000 Per Month to Your Income

Filed under: Small Business Tips — Tags: $5000$20000, All The Rage, Business, Business Marketing Tips, Ears, Golf Lesson, Implementation, Income, Income Stream, Intuition, Marketing, Marketing Plans, Marketing Strategies, Meeting Room, Memorable Experience, Month, Period Of Time, Platinum, Preference, Schools Of Thought, Senses, Small, Small Business Marketing, Strategic Planning, Tips, Top Dollar, Tribe — admin @ 2:43 pm

There are two schools of thought in small business marketing. One of the marketing strategies is to have lots of clients at a lower price point. The other is to have fewer clients at a higher price point.

My preference is to design my business to have both that work together synergistically. If you have lots of clients at a lower price point you have a “tribe” of people who already know, like and trust you and are likely to want more of what you offer.

This means you can then offer private, intensive specialty coaching or consulting “Platinum Days” at a much higher fee.

My success coaching clients are surprised by how many of their clients are willing to pay top dollar to spend a day or two with them in a private, intensive retreat-type setting.

Clients love the concentrated focus that’s all on them, and often achieve significant breakthroughs they could only achieve if they were to work with you over a longer period of time.

Here are four quick coaching tips to make your “Platinum Day” income stream successful for you and your clients:

Success Coaching Tip #1: Hold your “Platinum Day” in a special setting.
These days, resorts are all the rage. You can arrange for a guest suite or a meeting room in which to host your Platinum Day for a reasonable rate compared to what you’re charging your client.

Success Coaching Tip #2: Plan at least one “experiential” activity.
People learn and work best when they are engaging all of their senses—eyes, ears, body, taste, smell and intuition. Even if you’re working on topics as “serious” as strategic planning or implementation of marketing plans, be sure to include some type of physical outing. It could be a nature walk, a golf lesson, or drumming. The point is to make the activity something unusual that creates a memorable experience and forces your clients to stretch out of their comfort zones.

Success Coaching Tip #3: Include loads of pampering touches.
My Platinum Day marketing plans include limo service to and from the airport and yummy catered lunches. I also include a guest stay at a beautiful bed-and-breakfast where I know my clients will be treated like royalty. You could include a massage, facial or other form of spa treatment for the women small business clients attending your Platinum Day.

Success Coaching Tip #4: Focus on how the day with you will move your client forward by leaps, not little steps.
Platinum Days are designed to create breakthroughs. The marketing strategy here is to emphasize the value of having intensive time exclusively with you to work ON what they want, instead of IN what they want.

What are the results of the Platinum Day marketing strategies? I typically receive anywhere from $10,000 – $20,000 per private Platinum Day retreat and spend between one to three days with my clients. One of my clients created her own Platinum Day, charging $2,000 and successfully marketed it to a modest-sized list of start-up women small business owners.

Another success coaching client created her first Platinum retreat for her executive clients to pursue a more enlightened form of leadership and comfortably charged $5,000 for a two-day experience.

Whether you’re newer in your business or have been growing for awhile, adding a Platinum Day to your list of services is a simple, easy and a highly profitable way to add significant money to your monthly income!

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July 5, 2010

Small Business Marketing Assessment: is Your Marketing Time Sacred?

Filed under: Small Business Tips — Tags: Assessment, Business, Desk, Earth, Exercise, Marketing, Marketing List, Marketing Plans, Marketing Strategy, Marketing Tip, Outlook, Personal, Powerhouse, Priorities, Rituals, Sacred, Sacred Time, Small, Small Business Marketing, Sounds, Sticky Notes, Time, Viewpoint, Woman Owned Business, Work Space — admin @ 10:06 am

You’ve heard it before, right?

How you’re supposed to work on your business instead of in your business? Sounds good, but how on earth do you make that happen when you’re already stretched thin trying to get everything done in your day?

Carving out time to consistently work on your woman-owned business is actually quite simple if, instead of trying to “fit it all in”, you shift your outlook about this important time.

Trying to “fit it all in” is a left-brained, logical way of looking at your time. It’s a distinctly masculine viewpoint of time, which works great when you need to powerhouse your way through a project. But, it does not work as well when you find yourself butting up against the competing needs of clients, family, exercise, down time and other priorities.

Here are four tips for turning your marketing strategy time into sacred time so you can accomplish what matters most, even on your busiest days:

Small Business Marketing Tip #1: Create a ritual of beginning and completing your marketing tasks.
Days that seem to run together are missing the important ritual of beginning and completing, a ritual that actually helps you feel like time is slowing down. So instead of letting your marketing tasks bleed through to everything else, create your own personal ritual that signals the start of your marketing for the day. One of my favorite rituals is to close out my email program, unplug the telephone and pull out my marketing to-do list. When finished, I just reverse my steps for a satisfying feeling of completion.

Small Business Marketing Tip #2: Clear space on your desk, even if just for ten minutes.
If your desk is normally piled with papers and sticky notes, try moving everything off to one side so you have a nice, clean welcoming work space. You’ll be surprised at how much more creative you are with your marketing plans when you (literally!) make space for them!

Small Business Marketing Tip #3: Keep it pretty.
Who says marketing has to be unattractive?! I use pretty marking pens, colorful folders, pretty paper clips and sticky notes with inspiring messages printed on them to keep my marketing ideas and projects organized and fun. Making what we do a visual treat is an important part of creating a feeling of the sacred.

Small Business Marketing Tip #4: Don’t let the needs of others trample your sacred time.
Sacred time inspires feelings of abundance, importance and quiet. Think of it this way: you wouldn’t play loud rock music in the middle of a sanctuary, would you? Of course not. So it makes sense that you wouldn’t let other people interrupt your sacred marketing strategy time either.

By thinking of your marketing strategy time as sacred time you’ll find it simple and easy to honor working on your business, so that your woman-owned business grows and thrives into the true expression of your Soul’s Divine Mission™ that it’s meant to be!

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June 27, 2010

Three Small Business Marketing Tips to Create Mini-celebrity Status in Your Industry

Filed under: Small Business Tips — Tags: Abundance, Balance Of Power, Business, Business Marketing Tips, Celebrity Status, Consultant Designer, Controversy, Create, Fulfillment, Hot Ticket, Industry, Lips, Marketing, Minicelebrity, Niche Market, Niche Marketing Strategy, Prestige, Small, Small Business Marketing, Small Business Owner, Small Business Owners, Status, Successful Entrepreneur, Three, Thriving Business, Tips, True Role, Women Business Owners, Women Entrepreneurs — admin @ 8:42 pm

Getting your name on everyone’s lips in your niche market ought to be a priority for any coach, consultant, designer and any other woman small business owner.

The reasons are simple: when you’re perceived as a “THE” hot-ticket personality in your industry you shift the balance of power regarding your fees, the contacts you make and nurture, the opportunities you’re presented with and the lifestyle you choose to lead. Using this niche marketing strategy you shift away from the typical passive-stand of most women business owners, and shift towards your true role as the powerful leader and successful entrepreneur of your thriving business.

I realize that talking about the balance of power may make some women entrepreneurs uncomfortable. That’s because for too long, women small business owners have been giving their power away by charging too little, not having an abundance of clients or not being seen as an authority in their industry.

But trust me, the more you practice stepping into the role of powerful leader and successful entrepreneur, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment that you desire.

You simply can’t make the amazing difference in the world you know you were born to make unless you’re willing to be seen, be heard and be respected as a source of powerful wisdom and authority on your topic.

So, where do you start?

By cultivating “mini celebrity” status for yourself within your industry.

Here are three quick tips to help get you started:

Small Business Marketing Tip #1: Express Your Opinion (and often!)
What’s happening in your client’s world about which you have strong feelings? Talk about it! Don’t be afraid of creating a little controversy. In my experience, when you voice a strong opinion others feel as if you’re representing them. Speak passionately, not passively. Not everyone will agree with your views but they will remember you!

Small Business Marketing Tip #2: Rub Shoulders with Other Celebrities
Remember, “birds of a feather, flock together”. Look for opportunities to be photographed at prestige events or standing next to recognized faces. Don’t wait for your once-in-a-lifetime chance to meet Brad Pitt or Oprah to be photographed with the glitterati. Hey, even the weather gal on your local news counts as a celebrity!

Is this considered phony or cheesy? Not at all. Our culture is fascinated with the rich and famous. These people have a mystique to them. They seem to live a charmed, magical life. One snapshot of you standing next to a celeb automatically infuses you with a bit of that fantasy-world mystique that suddenly ups your “Wow!” factor.

That bit of star power can quickly translate into higher open rates for your newsletter, more seats sold at your next event and new clients standing in line to work with you.

Small Business Marketing Tip #3: Cultivate Authority
Are you quoted in your industry magazines? Do you deliver keynote speeches at important events? Do you publish an ezine, articles, books, CDs or other information products? If so, then yes, you ARE an authority!

I recommend making sure that each month you take two or three actions that result in getting interviewed, quoted or seen as an authority by the public. All you need to do is send out press releases, call other experts in your field to swap interviews, send a tip or a quote to a magazine journalist or send an article idea to your industry trade journal. Then, each month, “rinse and repeat!”

Cultivating mini-celebrity status doesn’t mean you must have a super-sized ego. It’s simply a smart business decision to make and use for taking action. Look in your heart and tell yourself this: “The more I show up as a recognized leader, the more I am fulfilling my Soul’s Divine Purpose™ in my business!”

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June 23, 2010

Too Cold Call Or Not To Cold Call For Your Small Business

Filed under: Small Business Tips — Tags: Business, Business Activity, Business Strategy, Call, Calli, Cold, Cold Call, Direct Mail, Good Time, Initiative, Internet Marketing, Marketing Activities, Marketing Business, Marketing Direct, Marketing Strategy, Marketing Tip, Networking, Personal Letters, Public Relations, Small, Small Business Marketing, Small Business Owners, Truth About, Vigor — admin @ 11:53 pm

I hate cold-calling. In fact, there are a lot of horrible pains I would suffer before cold-calling someone. And I think that many small business owners feel the way I do.

It’s true that there are a number of means of small business marketing – direct mail, personal letters, advertising, networking, public relations, internet marketing – and alas, cold calling is one of them. When it comes to small business marketing – any business activity, really – at some point you just have to buckle down and do what you gotta’ do if you want to succeed. But is cold-calling one of those small business marketing activities that small business owners simply have to suffer through in order to succeed in business?

Some experts say, loudly and with vigor: “Yes!” Others say, “Absolutely not.”

The truth about the value of cold-calling as part of your small business marketing strategy is that it’s somewhere in between, and it depends on your particular business. If, for example, you retail small-dollar items through a catalog and on the Internet, cold-calling your potential customers probably isn’t cost-effective: if each customer might spend $10 with you, spending 20 minutes or more on the phone with that prospect doesn’t make sense. If, on the other hand, you’re a manufacturer of small-dollar items that you sell to retailers who may spend $1,000 or more buying your products in bulk, then picking up the phone and making a call may well be worth your while.

If you decide to make cold-calling a part of your small business marketing strategy, there are a few things you can do to maximize the chances that your cold call will turn into a new client:

Cold-calling small business marketing tip #1: Take initiative. When you ask the potential client at the other end of the line “When would be a good time to meet?” you open the door for them to say “Never!” Instead, ask “How would next Tuesday at 11:00 work for you to meet?”

Cold-calling small business marketing tip #2: Approach the call with the idea that your goal is to help your prospective customer. Resist the urge to make the call about you – what you do, what you want. Instead, make the call about the prospect at the other end of the line. Ask the prospect about his needs and wants. Then suggest that you can help – and if he meets you next Tuesday at 11:00 you’ll tell him how.

Cold-calling small business marketing tip #3: Get to the point. The prospect at the other end of the line is going to feel, right off the bat, that you’re wasting her time. So, by all means, be brief. Be clear and concise. Avoid saying “um.”

Cold-calling small business marketing tip #4: Ask questions. This tip reflects back to small business marketing tip #2, making the call about the prospect, not about you. Asking questions also helps steer you to the right information and will help you tailor your sales pitch – for you to deliver at the appointment.

Cold-calling small business marketing tip #5: Save the sales pitch. Effective cold-calling isn’t about selling your product or service. It’s about getting an appointment so that you can sell your product or service in person.

As with any small business marketing strategy, the best way to figure out if it works is to try it. Make enough cold calls so that you can accurately measure their effectiveness. Then compare that measurement to your other small business marketing tools.

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