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February 7, 2011

An Easy Small Business Marketing Tip to Get More Profits

Filed under: Small Business Tips — Tags: Business, Easy, Marketing, More, Profits, Small — admin @ 9:07 am

An Easy Small Business Marketing Tip to Get More Profits

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Home Page > Business > An Easy Small Business Marketing Tip to Get More Profits

An Easy Small Business Marketing Tip to Get More Profits

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Posted: May 31, 2007 |Comments: 0
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Which small business marketing tip do you use to expand your business?

You may want to outsource part of your work because you don’t have the space, you have periodic busy periods, or you need more production to get orders out on time. Get these suggestions:

You could expand your market share by becoming a
middleman and offering your subcontractors products or
services. This will increase your business profits and
give you multiple income streams.

You won’t have to do time consuming tasks like
adding on new equipment or learning new software to
complete certain tasks. This will allow you to spend
more time testing your advertisements.

You won’t have to take the time to train employees.
This will allow you to spend more time working on your
marketing and advertising campaign.

You won’t have to interview employee candidates.
This will allow you to spend more time improving your
customer service, in return you will get more repeat
purchases.

You won’t have to buy extra office or work space to
complete certain tasks. You can use all the money you
save on other business expenses.

You won’t have spend money on employee costs like
taxes, medical, vacation time, holidays, workers comp.,
unemployment costs, etc. (These may vary depending on
which country you do business in.)

Give other businesses the option of selling your
product. It could be a simple joint venture deal or
an affiliate/associate program.

Learn sales ideas from reading and studying other
business’ advertising and marketing material. It
could be ads, brochures, tv ads, sales letters, etc.

You can speed up you order and delivery system with
the extra help. Your customers will appreciate the fast
service and you’ll have a higher chance that they will
buy from you again.

You can take on extra or large orders your business
couldn’t handle before. This will expand your market
share and you could also offer to take the work your
competition can’t handle.

You could get end up receiving orders from your
subcontractors. Your subcontractors may also tell other
people about your business.

Give your customers a surprise bonus for buying.
When you give customers more than they expect,
there is a good chance they will buy from you again.

Follow-up regularly with all your prospects and
current customers. When people see your ad more
than once they are more likely to buy.

The best small business marketing tip to make more orders is staying in touch with your current customers. Make more profits within your customers, do not invest your total resources and time to get new clients.

———————-

Massimo D’Amico is an Italian computer teacher. He invented a way for any website owner to get Massive Profits with banner clicks. Modern Advertising Methods

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Massimo D’Amico is an Italian computer teacher. He invented a way for any website owner to get Massive Profits with banner clicks. Modern Advertising Methods

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Where can I take a class tolearn about buying a business? A franchise or small business…so I don’t make any errors when investing my lifetime savings?
I am buying a small business and my solicitor is insisting that i have an asbestos report but the vendors solicitors say it is not needed as the building is too small
What would be the cost to put a database informations system into a small college? Or a Small business, like a mom and pop shop?

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February 2, 2011

3 Easy Cash Flow Tips For A Recession-Proof Small Business

Filed under: Small Business Tips — Tags: Business, Cash, Easy, Flow, RecessionProof, Small, Tips — admin @ 9:12 am

3 Easy Cash Flow Tips For A Recession-Proof Small Business

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3 Easy Cash Flow Tips For A Recession-Proof Small Business

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Posted: Jan 27, 2010 |Comments: 0
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According to the Small Business Administration, not managing your cash flow is one of the leading reasons small businesses go belly-up.

So here are a few tips to help ensure your cash flows quickly from your customers to your bank account…and from there, to your own creditors, employees, and you.

>>> 1. Adjust your billing cycle.

>>> 2. Adjust your pricing strategy.

>>> 3. Adjust your collections processes.

[These links are anchors to the sections below.]

>>> 1. Adjust your billing cycle.

If your business typically bills net 30 after you deliver your product or service, it’s like you’re loaning your customers money for a month.

That might make sense when the economy is booming. But when it’s slow? Not so much.

You can help keep the cash flowing by billing net 15 if you normally bill net 30.

Better yet, ask for a retainer or a deposit up-front. You bad debt expenses should go down, and you’ll have more cash on hand.

(Yes, you may lose a customer or two. But do you really want customers who can’t afford to pay net 15?)

>>> 2. Adjust your pricing strategy.

It’s a cliché, but it is all about volume. A small price increase across a wide customer base can put a lot of new money in the bank.

Of course, you have to be strategic.

Make slight adjustments. Make sure your prices remain competitive. And if customers ask, you can honestly say that your prices should be even higher.

>>> 3. Adjust your collections processes.

So you’re a nice guy. Or a nice gal.

You’re forgiving. Understanding. Sympathetic.

Well, get over it!

In a recession, you can’t afford to be “nice” when it comes to collections.

Stay within the law, of course, but be aggressive when it’s time to collect overdue accounts. Hire a professional collection agency if necessary.

Need some incentive?

How’s this: the money you collect today may be the money that backs your paycheck tomorrow.

I hope these tips will help you keep the cash flowing in your business…no matter what the economy is doing.

Have a good one,

P.S. Do you know a small business that’s struggling with cash flow issues? Feel free to forward this email.

P.P.S. Is YOUR business struggling with cash flow issues? Feel free to give us a call at 954-510-0328 for a no-charge review of your situation.

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Bob Levin

VP of Really Helpful Stuff

Shavit Corporation

Experts in Small Business Lending

www.ShavitFunding.com

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How is cash flow different than profit ?
Where can I take a class tolearn about buying a business? A franchise or small business…so I don’t make any errors when investing my lifetime savings?

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January 26, 2011

Start a Small Business the Easy Way

Filed under: Small Business Tips — Tags: Business, Easy, Small, Start — admin @ 9:04 am

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Home Page > Business > Small Business > Start a Small Business the Easy Way

Start a Small Business the Easy Way

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Posted: Oct 13, 2009 |

Did you know that a tough economy is actually the best time to start a small business? If you are worried about getting laid off from your job and thinking that now is the time to start a small business of your own, small-business expert Rieva Lesonsky has some good advice.

“Before you start a small business, you need to lay the groundwork,” Lesonsky says. “Take advantage of all the starting a business resources out there.” There are many sources of assistance, ranging from the Small Business Administration to your local Small Business Development Center to SCORE (a counseling organization for small businesses and startups). “These organizations offer free or very low-cost assistance,” says Lesonsky.

One of the starting a business resources that new entrepreneurs should check out is Lesonsky’s latest e-book, Startup 101: Quick Tips for Starting a Business. The book’s actionable advice helps startup entrepreneurs with all aspects of starting a business, including choosing the right business, researching the market, planning for success, setting up operations, financing the business, marketing and sales, hiring employees and more.

As you start your business, take a tip from Lesonsky and take advantage of social networking tools like Facebook, MySpace, Twitter and blogging. “These are a great resource for entrepreneurs because they’re either free or extremely low-cost–the only real investment is your time,” Lesonsky says. “Test each tool to figure out which one will work best at reaching your target market. For instance, if you want to reach businesspeople, many of them are using Twitter. If you’re seeking teens or tweens, lots of them are on MySpace. Upload a how-to video or demonstration of your product to YouTube and invite customers to create their own videos about how they use your product. Consider launching your own blog—software like WordPress and TypePad make it simple. If you don’t have time, read blogs that are relevant to your business and post comments when you’ve got something useful to say. It’s a great way to get known by influencers in your field.”

Lesonsky, who was formerly editorial director of Entrepreneur Magazine for more than 25 years, says that tactics like this enabled her to successfully launch her own business, GrowBiz Media, in the midst of the “Great Recession.” That’s just one of the 101 tips, shortcuts and smart ideas in Startup 101, which sells for $19.95. For more information about Startup 101 and to download the book, visit http://www.smallbizdaily.com/products.

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Karen Axelton -
About the Author:

Karen Axelton is Chief Content Officer of GrowBiz Media (http://www.growbizmedia.com), a content and consulting company that helps entrepreneurs start and grow their businesses. Read more insights about small business at the company’s blog, SmallBizDaily.com (http://www.SmallBizDaily.com).

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July 23, 2010

5 Tips For Small Business Consulting: Franchise Marketing Made Easy

The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization. Improved cost-effectiveness can be achieved by implementing better marketing systems. Such systems need to be designed to minimize the time required by the corporate office to oversee the management of local franchisee marketing campaigns, while at the same time they need to contribute towards an increase in the corporate office’s visibility into the campaigns and towards increased brand consistency across the organization.

Here are 5 tips for small business consulting franchise marketing made easy:

Tip #1: Unify your brand image across all franchise locations by using consistent collateral:

Fast-growing franchise organizations often find themselves quickly outgoing their own marketing systems that worked so well during the early stages of growth. The modus operandi for marketing within a franchise organization must necessarily change when the organization goes from 10 locations to 50 or more, but unfortunately many organizations fail to keep pace with their own growth. One of the riskiest consequences of this type of rapid growth is the loss of control over the organization’s brand image due to individual franchisees taking on the task of managing their own campaigns using inconsistent marketing collateral. Therefore, it is important to advise your client to find ways to unify the company’s brand image across the entire organization.

Tip #2: Put the power of ordering direct mail and promotional goods directly into the hands of franchisees:

By letting individual franchisees control their own, independent direct mail campaigns, you give them the power to mail to whom they want, when they want. However, at the same time by doing so you may be giving up the economies of scale associated with centralizing your direct mail and promotional goods sourcing. The best bet for your client’s growing business, then, is for them to continue to empower their franchisees to remain in control of their own direct campaigns, but at the same time you need to help your client find to streamline the fulfillment of direct mail through a single source.

Tip #3: Contract directly with vendors at the corporate level in order to leverage volume buying opportunities:

By advising your client to contract directly with vendors who will fulfill promotional goods and print-related orders, you are helping your client to lower operational costs by giving them the ability to leverage volume buying opportunities.

Tip #4: Centralize mailing list generation for maximum quality control:

Many individual franchisees have very specific ideas about how and to whom they want to mail coupons and other offers. And, by all rights, they should retain control of this process. At the same time, franchisees tend to have varying degrees of aptitude for list management. And, often mailing list data that is locally sourced is of poor quality, full of errors and outdated. By centralizing the generation of mailing lists but at the same time allowing franchisees to choose their list quantities and demographic selects, your client’s organization will enjoy better ease of list generation and higher response rates.

Tip #5: Automate the entire ordering process to minimize the delays and errors associated with human interaction:

Finally, your client will also benefit from setting up an Internet-mediated, automated system that enables franchisees to execute customized direct mail and promotional goods campaigns the features only corporate-approved collateral. Such a centralized system gives your client’s corporate office full control and visibility into the ordering habits of individual franchisees, but it also safely leaves the decision-making authority about the specifics of each local campaign in the hands of franchisees.

When conducting small business consulting for franchise organizations in the area of marketing, it is important to advise your clients on how to improve the efficiency and cost-effectiveness of organization-wide marketing. At the same time, your recommendations should find ways to empower franchisees at the local level to run their marketing campaigns on their own terms.

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June 29, 2010

Easy Small Business Networking Tips

Filed under: Small Business Tips — Tags: Business, Business Card, Business Cards, Business Contacts, Business Environment, Business Influence, Business Networking Tips, Business Tool, Chamber Of Commerce, Easy, Home Based Busines, Home Based Business, Learn Networking, Networking, Networking Event, Networking Tool, Objective, Personal Life, Relationship, Second Nature, Set Objectives, Small, Small Business, Tips — admin @ 4:11 am

Small business networking can become second nature and easy to do if you follow these simple tips. They are easy ideas to remember and implement not only in your home based business environment but also in your personal life as well.

You will use these techniques quite easily once you get used to them. When you learn how small business networking is done you will be able to increase your home based business influence and revenue.

Some Networking Tips:

* Set Objectives

* Use Business Cards

* Take Notes

* Be Yourself

* Help Each Other

* Stay in Contact

* Grow the Relationship

Set Objectives

Before attending a small business networking event such as the chamber of commerce meeting or trade show set clear objectives. Is your objective to get a new supplier, an employee, more funding or to sell your products or services? Are you looking for a qualified professional to work with?

Write these objectives down so that you will be able to focus on what your most wanted outcome is. Some questions that I ask before an event are: Who do I want to meet? Why do I want to meet them? Will there be enough of these people at the event?

With your objectives in mind you will be able to make the best use of your time while you are attending the event. You will know the people you want to meet and be able to start building a strong relationship.

After the first event, you can continue to use this objective planning strategy to find events that will allow you to meet more of your desired small business networking contacts.

Use Business Cards

A simple small business networking tool is to carry business cards with you at all times. Whether or not you are attending an event, you should never leave your home based business without them.

There are always excellent opportunities to hand out your business card and it is such an easy and inexpensive way to market your home based business. People are always receptive to your business card when it is given in the right atmosphere.

Take Notes

It is very important to remember the people you meet and the conversations that transpired. I take mental notes but as soon as I get a chance I write them down on a notepad that I carry with me. If the person handed you a business card you can jot down some of the notes there first. Then transpose them to your PDA, Business Planner, Notebook or Computer Database.

Taking notes will help you remember your conversations and have information available when you follow up. Get as much information as possible about personal and business information such as birthdays, anniversaries, business interests and hobbies.

All of this information will help you to build strong relationships with people. It will also show them that you were paying attention to the conversation. Check out my article; What did You Say? – Ways to Create Effective Listening Skills for some great information that will help you with your small business networking skills.

Be Yourself

In small business networking your attitude and persona can have a huge impact on how effective you efforts will be. Be sincere and keep the conversation at a low pitch by not trying to oversell your products or services. Remember, they don’t know you yet!

As you continue build your relationship you will be able to find the win-win situation that I talk about in my article; Enhance Your Business Communication Skills.

Once you have a strong relationship you will be in a better position to ask for their help or to be able to offer your help in their business.

Help Each Other

Once you have started a relationship with people listen to their needs. Is there something that you can offer to help them with? There may be a person that you know that you could introduce them to. What about sharing home based business resources such as an attorney or marketing firm?

Small business networking begins with you offering your help, then others are more receptive to giving you their help.

Stay in Contact

Once you have met a business contact it is important to follow up and stay in contact with them. Follow up is the back bone of building a strong small business network. Try to stay in contact as soon as possible after meeting them. The next day would be the best since you are still fresh in their minds.

There are various ways to stay in contact and follow up. Some people may prefer the e-mail approach while a simple phone call may be more effective. You usually don’t have to say more then; “Hi, it was nice to meet you yesterday”. If they had offered a referral thank them (of course after you spoke to the referral).

This might be a good time to send them the information you had spoken about, possibly send them a link to a news article or product that you may have talked about. Also if you had referred them to someone or suggested something you should always follow up so that they will know that you care and are interested in them.

Grow the Relationship

This is the simplest and most fun part small business networking. It will be up to you to continue to contact and grow the relationship. Business networks will thrive if you continue to foster the relationship. Some easy ways could be an invitation to breakfast, lunch, dinner, events or special occasions. A quick phone call or e-mail that has relevance to the relationship can work wonders.

When you stay in contact by reaching out to maintain and grow a relationship, the other person will realize just how sincere and valuable your relationship with them is.

Final Thought:

Small business networking is invaluable to your home based business success. You will find great long term relationships that will keep expanding. A great network is one that is alive and growing daily. These networking tips can be for personal and professional use. Just remember that it is up to you to foster the relationships.

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