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Home Page > Business > 5 Small Business Marketing Online Tips

5 Small Business Marketing Online Tips

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Posted: Dec 01, 2010 |Comments: 0
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November and December are probably two of the most important months for small business owners all over the world. If you’re in retail or tourism then you’re gearing up for a busy time of year. For most other businesses it’s a time to plant the seeds and get ready to harvest them come mid January and February. Those that fail to plant the seeds have very little to harvest in the new year, while those that spend the time now find plenty to harvest.

It’s very similar to the ‘ant’ the ant spends all spring, summer and autumn collecting food and getting ready for the winter. The ant never goes hungry because he was so well prepared during the other times of the year. This is exactly what you need to be right now.

Here are 5 online marketing tips for you to use in your business, to ensure you have qualified leads come the New Year.

1. Use Social Media

I know people keep saying this time after time after time. However still small business owners do not understand the power of this platform and with the development of ‘marketplace’ which will be similar to an eBay and ‘email’ that will take over Gmail facebook along will soon provide businesses with a 6 figure income. Did you know that over 20 million people per day join business fan pages. That 41% of fans recommend the products and services that they are associated with or that fans on fan pages spend on average $71 more than non fans.

The unfortunate part is still 98% of the business population do not realise how to use social media correctly. Social media is not just facebook. You have to integrate the big 3 or 4 to work alongside each other. Also you need to have a game plan on what you are doing on social media. Are you there to build relationships, to sell products, to inform people of what is happening or are you there letting people know that you went out for dinner, saw a movie or went for a swim. Social media for the remaining 2% of people that use it correctly earn them on average $24,500 per month. What would happen to your business if you had over 100,000 fans liking what you had to say each day?

2. SEO

Search Engine Optimisation is becoming the key to getting free traffic and allowing you to generate more leads than ever before. The tide is turning from pay per click. Years ago the number 1,2,3 pay per click spot use to get upwards of 90% of the traffic, today the number 1 organic listing get about 80% of the traffic. Business Owners take note ‘YOU DO NOT HAVE TO PAY FOR SEO’ companies that do SEO work have made a fortune from business owners not understanding what they need to do. So here it is. Search Engines want new content (this is what you use a blog for) they want visitors (this is where you send people to your blog) they want backlinks to your site (this is where other people link back to your site and promote you). A business owner could spend 1 hr per week to achieve all 3 keys elements that search engines want. Yes you need to have your tags, descriptions on your website all right, but your web developer should have done that. SEO is certainly a must however you don’t have to pay thousands of dollars per month to achieve it.

3. Pay Per Click

Pay per click advertising has not lost it place, it just is not as powerful as it use to once be. The main three places to use pay per click advertising are facebook, Google and yahoo. Pay per click advertising is where you pay so much every time someone clicks on your ad. The cost varies depending on how popular your keyword is.

4. E-Mail Marketing

You must keep in contact with your community of clients, customers and prospects. Staying front of mind for when they are ready to make that important decision to buy. However doing this the right way is all important. People don’t want to hear from you if all you’re going to do is sell, sell and sell. You need to add value to their lives and offer something more than what everyone else does. To be able to use email marketing you need a database and the ability to send emails from a content management system.

5. Articles

Articles are a great way to ensure your blog has new content, that you gain more backlinks and that you build your profile and expert status. Using articles as a form of marketing is not perfected by many business owners. They see it as to time consuming as a non important aspect of growing their business. Did you know that 1 article could provide you with over 1,000 backlinks to your website? Do you think its important now? Article writing can be done once and used several times, such as putting the same article on your blog, on your social media, in your email marketing, sent to offline magazines or publishers. Article writing is one of the quickest ways to build your profile and get seen by other people.

So now is the time to start sowing the seed to generate more leads come the New Year.

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Michael Griffiths -
About the Author:

Michael Griffiths is the CEO and Founder of Secrets Of A Super Small Business. HE works with small business owners to generate more leads, get more clients and increase profits. To get your free marketing resources visit http://www.mysmallbusinessmarketingguru.com.au

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Small Business Stories – Susan Benjamin

Source: http://www.articlesbase.com/business-articles/5-small-business-marketing-online-tips-3766842.html

Article Tags:
small business marketing, my small business marketing guru, business marketing, small business online marketing, michael griffiths

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February 25, 2011

Features in LinkedIn that can Help in Promoting Your Small Business

Filed under: Small Business Tips — Tags: Business, Features, Help, LinkedIn, Promoting, Small — admin @ 9:07 pm

Features in LinkedIn that can Help in Promoting Your Small Business

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Features in LinkedIn that can Help in Promoting Your Small Business

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Of all the social media platforms out there, LinkedIn stands as one of the best ones to promote businesses online. Although compared to Facebook and Twitter, LinkedIn’s popularity is low, that does not make it an inferior platform. In fact, the sole purpose of LinkedIn is to provide businesses a better social media platform to market or run their businesses on. Most of the features on LinkedIn are therefore made and integrated for small businesses. So, there is no doubt about the fact that LinkedIn can be of great help in boosting your online business.

Here are some tips if you really want to use LinkedIn in order to promote your small business or online business:

Stay Fresh and Stay Current:

The first and the foremost tip for using any social media platform is to keep your profile updated. Posting one post a day can really help you be noticed by your connections. In other words, you need to keep your visitors engaged and updated with the current news of your business. The good part about LinkedIn is that you can also share the updates on Twitter and Facebook. So this means that once you update your LinkedIn page you can then update your Twitter and Facebook page as well directing your connections towards LinkedIn. That for sure is a cool feature!

You can search for new talents:

Trust me, if you want to expand your team then LinkedIn is the best platform for doing so. If you don’t know it yet, LinkedIn has become one of the fastest and most reliable platforms for finding new talent. If you really want to expand your team then you can post opportunities on LinkedIn because not only it will help you out in finding the right candidate but will also make people visit your profile more often. Think of it –thousands of candidates will visit your LinkedIn profile and of course some of them can become your potential customers as well.

Ask others – get noticed!

A very important feature on LinkedIn is that you can start groups and Q&A sessions. For instance, you are struck with a problem regarding your business or you want to conduct a survey, you can do that by starting a Q&A session. This is particularly important if you want to really be noticed by others. People will try and help you out and of course they will visit your profile page and know about your business. In other words, you will gain exposure and feedback as well on how to make your business more alluring for customers online.

Start promoting your events:

Whether you are going for a business meeting or a special seminar related to your industry, you can share updates with your connections to entice them about how enthusiastic you are about your business. On other hand, you can also promote your events on LinkedIn and invite people to attend. This works similar to how it works on Facebook. And, believe it or not, this is one great way of getting the attention you have always wanted from your connections!

Retrieved from “http://www.articlesbase.com/small-business-articles/features-in-linkedin-that-can-help-in-promoting-your-small-business-3781836.html”

(ArticlesBase SC #3781836)

Karriann Graf -
About the Author:

Karriann Graf is a Social Media Manager providing done for you Social Media Solutions for small businesses.

Want to put your business in front of the biggest population of potential buyers in the

world? Check out Karriann’s FREE Social Media eCourse at http://KarriannGraf.com

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Where can I take a class tolearn about buying a business? A franchise or small business…so I don’t make any errors when investing my lifetime savings?
Which Online Project management Software is good for small business entrepreneurs?
I am buying a small business and my solicitor is insisting that i have an asbestos report but the vendors solicitors say it is not needed as the building is too small

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Source: http://www.articlesbase.com/small-business-articles/features-in-linkedin-that-can-help-in-promoting-your-small-business-3781836.html

Article Tags:
small business, online business, social media, connections towards linkedin, linkedin tips

Getting connected with LinkedIn – #10 – Upgrading Your LinkedIn Account

Sometimes you have to pay to play. While LinkedIn is free to use in its basic form and the basic service is enough for most users, there are some advanced features that can only be unlocked by paying up. These advanced features are of most use to people who use LinkedIn a lot professionally, for networking.
(01:29)

Getting connected with LinkedIn – #7 – Adding Apps to LinkedIn

Applications let you do more with your LinkedIn profile. However, far from the flashy and often silly themes, games and so on of other social networks, LinkedIn apps all serve some business purpose. You can share presentation files with contacts, post polls and manage important files all through LinkedIn using these applications. (01:46)

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Getting connected with LinkedIn – #6 – LinkedIn Inbox and Introductions

LinkedIn is not just another social networking site. In fact, its express purpose is to bring colleagues, partners and friends together to network for mutual benefit. There are no wall posts, flashy themes, spinning text etc. LinkedIn is all about helping its users make valuable business and personal connections online. (02:34)

Getting connected with LinkedIn – #4 – Searching on LinkedIn

Finding your real-world friends, colleagues and business contacts and extending a request to link up on LinkedIn is a great way to network. We’ll show you how to find people you know and make contact, delving into the Advanced Search to make sure the John Smith you’re looking for is the John Smith you find. You can also look for jobs, post questions to the LinkedIn community, search for companies, check references and more. (02:42)

5 Most Effective Ways Small Businesses Can Use Social Media

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Dec 10, 2010

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New Tax Tips For Small Business

Filed under: Small Business Tips — Tags: Business, Small, Tips — admin @ 9:08 am

New Tax Tips For Small Business

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New Tax Tips For Small Business

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Posted: Feb 04, 2011 |Comments: 0
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On September 27, President Obama signed The Small Business Jobs Act signed into law, potentially impacting 27.5 million small businesses and providing the savvy business owner an opportunity to adjust their tax situation for 2010. The administration’s philosophy is to stimulate capital investments and certain other actions by business to create new jobs, though no direct incentives for hiring were included in the bill.

Though the bill creates up to $12 billion in business tax breaks, it should not be considered Congress’ final word on taxes for your business in 2010. Dozens of tax breaks that expired at the end of 2009 may still be extended – retroactively – for 2010. Best advice? Contact your friendly CPA who can advise you on how to best benefit from existing and potential tax breaks, as well as how to properly tax plan for 2010 and 2011. Until you make that call, though, here are some key provisions from the Small Business Jobs Act to consider:

* For tax year 2010 only, the deduction for business start-up expenditures increases from $5,000 to $10,000 and phases out completely for expenses exceeding $70,000. * The health insurance premiums are deductible for purposes of calculating self-employment tax. For example, if a business owner has $20,000 in income subject to self-employment tax and spent $5,000 on individual health care premiums, only $15,000 is now subjected to self-employment tax. * Bonus depreciation is extended for 2010, allowing businesses to immediately deduct 50 percent of the cost of qualifying property such as new furniture, computers or equipment. For example, if a laptop costs $1,000 and is five-year property, the amount of bonus depreciation allowed is $500 (50% x $1,000) and the remaining $500 of the cost of the laptop is depreciable under the rules applicable to five-year property. * Effective this calendar year, cell phones are no longer classified as listed property and can now be deducted as business expenses or depreciated under the regular rules for business property. This will significantly reduce the phone usage record keeping requirements and in most cases, employers will no longer be required to include the value of personal use of a company cell phone in employee wages.

Individual Provisions to Consider:

* Starting Sept. 27, rollovers are allowed from 401(k), 403(b), and governmental 457(b) plans to designated Roth IRAs, depending on employment status and age. * Governmental 457(b) plans may allow contributions to designated Roth IRAs, starting in calendar year 2011, and any contributions would be treated as elective deferrals, but would not be excluded from gross income.

Whether you are a small business or an individual, it is extremely important that you stay informed and on top of all the current tax laws and new legislation that will effect you now and in the future.

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About the Author:

Wendroff & Associates is an accounting firm offering Tax Preparation, CFO Consulting, QuickBooks Training and Bookkeeping. We are a small business CPA firm serving Arlington, Washington DC, Alexandria and Falls Church, Virginia. For more information, please contact an associate at Wendroff & Associates at 703-553-1099. Washinton,DC Accountant and CPA.

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Small Business Solutions – Tax Workshops

Source: http://www.articlesbase.com/finance-articles/new-tax-tips-for-small-business-4165263.html

Article Tags:
tax laws, accounting, small business jobs act, cpa, tax tips, 2010 tax laws, 2011 tax laws

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February 24, 2011

Opening A Small Business-Online

Filed under: Small Business Tips — Tags: BusinessOnline, Opening, Small — admin @ 9:07 pm

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Home Page > Business > Business Ideas > Opening A Small Business-Online

Opening A Small Business-Online

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Posted: Dec 06, 2010 |Comments: 0
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Opening a small business is something worth considering wether it be a good affiliate program or your own products.

I started affiliate marketing in the year 200 and didn’t know what I was doing and got very confused about everyting to start with.

I am writing this article for people who haven’t experienced making money online yet.

At first I was joining every program that came on my computer screen and offered me promisses of overnight success.

I was quite niave in those days and payed a lot of money out till I finally went bankrup.

But I still had love for making money online and starting my own business, which i am doing today.

I learned valubale lessons along the way and I want to give my readers some tips before staring a business online today.

This weeks tips and I will be giving regular tips on my blog each week, but the first one for this week is this.

If you have an interest in article writing my advice is to take it up, as article writing is a very powreful tool to have its free traffic for your website you dont’ have to pay anything.

Take a look at other articles online and read them, you should be able to write an artilce all it takes is practice.

To write an article properly just pretend that your talkiing to someon on a personal basis this way your artilce will get people interested about reading it.

Get your readers attention with a grabbing headline that is going to grab thier attention and want to look further into your article.

Be sure to have proper punctuation in your article and check your spelling before submitting it to a directory.

When you decide Opening A Small Business is for you, then you can start learning different techniques to make your business a success.

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charles goldie -
About the Author:

Charlie has been working in the maintenance field all his life but just recently attended college to get a degree in medical billing which he has taken an interest in. He also likes to be involved with his home based business in his spare time.

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Ask our experts your Business Ideas related questions here…

Hi there we have opened a small business in ontario and need more money for inventory and advertising are we eligable for anything like this?
Which Online Project management Software is good for small business entrepreneurs?
How many small businesses are online ?

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Small Business Advice – Franchiseand Marketing Tips

Source: http://www.articlesbase.com/business-ideas-articles/opening-a-small-business-online-3795957.html

Article Tags:
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Small Business Seo are Affordable

Filed under: Small Business Tips — Tags: Affordable, Business, Small — admin @ 9:07 am

Small Business Seo are Affordable

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Home Page > Internet > SEO > Small Business Seo are Affordable

Small Business Seo are Affordable

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Posted: Feb 15, 2008 |Comments: 0
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Small business SEO is affordable, and anyone who wants to get a better presence online should think about hiring some good SEO services. Your aim should be to get a rank among the top twenty because these are the most recognized on the search engines. Small businesses are no exceptions from the rest. They need good online exposure as well, as you will need to get a better list of customers. You need to bring in new traffic and you need to keep working towards getting better ranks all the time. The SEO techniques used will also have to be proven on the internet.

Only then you can get better effect on the internet with your site. The methods you use should also be ethical so that you do not get blacklisted on search engines. None of the illegal internet marketing methods should be encouraged. Search engine optimization can be considered a niche industry in the internet marketing field. You also need to look at the creation of certain techniques which will decide which are the best keywords for the site. If you want to make a profit online, it is imperative that you use the best internet marketing techniques.

There will be specific SEO services which will help small businesses. They will have techniques sorted out which will help small businesses specifically reach better rankings on search engines. You can take your business to the next level if you use the right services designed for small business online. There will be some aspects to consider when you look at small businesses because of cost factors and various other constraints you may have. Accordingly you will need to plan out what you have to do as planning will help you a great deal. Creating the quality site is what will be the first challenge.

Thus the first thing you need to do is build a good site. It will be the biggest challenge but it can be done with the help of plenty of SEO tips for small businesses. You need to also look at building a site which is cost effective, as you need to cut costs in all corners. While trying to achieving goals, you will need to look at the best options you have, so that you get a good online presence. Search engine optimization is crucial for small businesses, as this is one of the best ways to reach targets. Small business SEO will need a lot of professional research.

There will be the need to look at the target audience as you will need a lot of customers. They are the ones who will make your business a success. You should use services which are comprehensive as you will need to make your site be seen. Make sure that you deliver your information strategically to your target audiences. Search engine optimization is always the key to having a better business, so small businesses must not take this issue lightly. It will bring in plenty of new traffic.

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Carrie Bliss -
About the Author:

Small business SEO will need the ethical strategies as building a good reputation online is a must.

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Where can I take a class tolearn about buying a business? A franchise or small business…so I don’t make any errors when investing my lifetime savings?
I am buying a small business and my solicitor is insisting that i have an asbestos report but the vendors solicitors say it is not needed as the building is too small
Which Online Project management Software is good for small business entrepreneurs?

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